Vision, Mission, Values


To become the most valuable brand in the financial services in Bangladesh creating long-lasting value for our stakeholders and above all for the community we operate in by transforming the way we do business and by delivering sustainable growth.


  • We will deliver service excellence to all our customers, both internal and external.
  • We will ensure to maximize shareholders' value.
  • We will constantly challenge our systems, procedures and training to maintain a cohesive and professional team in order to achieve service excellence.
  • We will create an enabling environment and embrace a team based culture where people will excel.


Service Excellence
  • We passionately drive customer delight.
  • We use customer satisfaction to accelerate growth.
  • We believe in change to bring in timely solution.
Commitment We know our roadmap.
We believe in continuous improvement.
We do our task before we are told.
Openness We share business plan.
We encourage two-way communications.
We recognize achievements, celebrate results.
Integrity We say what we believe in.
We respect every relationship.
We are against abuse of information power.
Trust We care for each other.
We share knowledge.
We empower our people.
Responsible Corporate Citizen We are tax-abiding citizen.
We promote protection of the environment for our progeny.
We conform to all laws, rules, norms, sentiments and values of the land.